Top 5 Social Apps on Android in the Middle East in Q3 2023

The third quarter of 2023 saw significant activity across the top social apps on the Android platform in the Middle East. Here’s a closer look at the performance of the top 5 social apps: TikTok, Facebook, Instagram, TikTok Lite - Save Data, and Threads.

TikTok

Throughout Q3, TikTok maintained strong revenue figures, starting at approximately $1M in late June and peaking at around $1.04M by the end of September. Weekly downloads saw some fluctuations, beginning at 307K and experiencing a notable dip to 185K in mid-September before stabilizing around 190K. Active users remained relatively steady, starting at 20.2M and ending the quarter at around 20.1M.

Facebook

Facebook displayed a consistent revenue growth, beginning at $36K and reaching about $53K by the end of September. Downloads were stable, starting at 153K in late June and hovering around 160K in the final week of September. Active users showed a slight increase, from 21M to nearly 21.6M over the quarter.

Instagram

Instagram experienced a notable spike in revenue in mid-July, reaching $26.5K, before stabilizing around $26.8K by the end of September. Downloads remained steady, starting at 135K and fluctuating slightly to end at around 123K. Active users saw a minor decline, from approximately 17.6M to 17.3M throughout the quarter.

TikTok Lite - Save Data

TikTok Lite - Save Data had varied performance metrics. Revenue was generally low, with some weeks showing no revenue. Downloads were more dynamic, starting at 137K and peaking at 191K in early September before settling at 115K. Active users increased from 1.4M to 1.5M by the end of September.

Threads

Threads, a newer entrant, started strong with 822K downloads in early July, but saw a decline to around 41K by the end of September. Active users began at 688K and fluctuated, ending at approximately 367K.

For more detailed insights and analytics, visit Sensor Tower.